ICC Men’s T20 World Cup 2024 legacy makes great strides in first 100 days since final
Media release
- Playground to Podium initiative starts strongly in USA
- The aim to get one million school children playing cricket in the USA by LA 2028
Today marks 100 days following the ICC Men’s T20 World Cup 2024 Final and the ICC’s Playground to Podium initiative, the event’s legacy programme, is well underway in the USA following the nation’s successful hosting of the event.
USA’s cricketers captivated the nation with their stunning displays on home soil, qualifying for the Super 8 stage following a thrilling Super Over victory over Pakistan in the group stage. Just as important was the impact off the field in engaging the next generation and the legacy of the competition will continue to be rolled out in the coming months and years.
The Playground to Podium initiative aims to ensure one million school children are playing cricket by the time the sport returns to the Olympic programme at LA 2028, and over 4500 youngsters are already participating following various activations across the summer, showcasing the importance of this year’s World Cup.
The ICC’s entry-level programme, criiio has partnered with over 200 elementary, middle and high schools to target over 4000 students and educators across Men’s T20 World Cup host locations, Dallas, New York, and Florida. Schools have incorporated criiio into their Physical Education sessions, fostering a new generation of cricket enthusiasts and integrating the sport into the youth's sporting experience. Criiio cricket festivals have also been delivered throughout summer camps in Dallas and Florida, giving a fun, first experience to more than 500 youngsters which included participants working on their throwing, catching and ball striking skills.
Upskilling teachers to provide essential knowledge and skills to introduce and sustain cricket activities within their schools has been identified as a key area of legacy in the USA. Over 260 teachers participated in ICC criiio teacher training days where they have been equipped with a comprehensive criiio curriculum and toolkits, ensuring effective delivery of cricket sessions.
The development of coaches and umpires is important to the sustainability of the game and the introduction of ICC Training and Education programmes, resulting in an increase in over 100 qualified coaches and umpires through various Level 1 and Tutor Level certification programmes.
There has also been a focus on supporting an equipment drive by DP World where cricket kits have been delivered hundreds of aspiring cricketers, resulting in breaking down barriers to participation and ensuring all children have access to the sport.
The World Cup has also boosted the sport further across the Americas region with a series of High-Performance and Development workshops attended by representatives from USA, Bermuda, Mexico, Cayman Islands, Costa Rica, and Belize. The workshops focused on key topics such as High-Performance Ecosystems, Talent Identification, and Team Culture, delivered by ex-cricketers like Lisa Sthalekar and Robin Singh.
ICC General Manager – Development, William Glenwright said: “The success of the ICC Men’s T20 World Cup legacy project in the first 100 days has exceeded our expectations, as we continue to use the event as a catalyst to deliver transformative growth in the USA – with our eyes now firmly on maintaining this momentum in partnership with USA Cricket as we head towards cricket’s Olympic return at LA 2028.
“The launch of the criiio programme in the USA has got off to a strong start with cricket rolled out in over 200 schools with more than 260 teachers trained and over 4,000 students participating in cricket for the first time. Further online and face-to-face training is being delivered to 1,700 additional teachers between now and the end of the year. Together with the hosting of various coach and umpire education courses, our focus on cricket in schools is not only introducing thousands of new kids in the USA to cricket, but also improving the playing experience by enhancing the standard of coaching and umpiring in the USA and the wider Americas Region.
“We are excited to see how this progresses in collaboration with USA Cricket in making our game more accessible and encouraging more people to pick up a bat and ball and enjoy the game of cricket.”
ENDS