New ICC T20 World Cup brand launched after vibrant makeover
The pinnacle of international T20 cricket just got a vibrant makeover with the unveiling of the new visual identity for the ICC T20 World Cup. This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a dynamic brand identity that captures the essence of the game's relentless energy.
The logo, a creative fusion of bat, ball, and energy, symbolises the core elements of international T20 cricket. The T20 lettering dynamically transforms into a swinging ‘bat,’ encapsulated within a dynamic ‘ball.’ This visual representation underscores the pulsating drama inherent in every ball bowled and highlights how a single swing of the bat can alter the course of the game. The 'strike' graphic within the ball mirrors the unique atmosphere and electric energy experienced at International T20 World Cup matches, with a zig-zag pattern alluding to rising excitement and heart-pounding moments, akin to a strike of lightning.
Adding an extra layer of uniqueness, the brand identity will incorporate textures and patterns inspired by the host country for each World Cup edition. This bespoke approach kicks off with a distinctive pattern paying homage to both the palm trees of the West Indies, and the ‘stripes’ of the USA for the ICC Men’s T20 World Cup 2024 where 20 teams will battle it out over 55 matches in June of next year.
Fans now have the opportunity to register their interest in tickets for the ICC Men’s T20 World Cup 2024 which will go on sale this month, this will enable them to receive ticket news first and help secure their spot at the World Cup.
ICC General Manager - Marketing and Communications, Claire Furlong, said: "The ICC Men’s and Women’s T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy. The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event’s look and feel.
"We have an exciting six months ahead of us building up to the ICC Men’s T20 World Cup in the West Indies and USA, and fans can now register their interest to receive World Cup information and ticket news.”