Test: ICC launches ITT process for the appointment of a Media Buying and Planning Agency in India for ICC Events 2025 – 2027
Media release
The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) for Media Buying and Planning Services (Media Agency in India) for the following ICC Events:
ICC Women’s Cricket World Cup India 2025
ICC Men’s T20 World Cup India and Sri Lanka 2026
ICC Women’s T20 World Cup England and Wales 2026
ICC Women’s T20 Champions Trophy Sri Lanka 2026
ICC World Test Championship Final 2027
ICC Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia
The ICC intends to appoint a media planning and buying agency in India to develop and deliver end to end media solutions for the tournaments listed above. This ITT is intended to attract responses from companies with extensive experience in successfully providing media strategy, buying and planning services for a comparable global event, with a proven capability to operate in India.
The ITT can be found on the page here.
Queries should be addressed in an e-mail with the subject line "ICC Media Buying and Planning Services in India - Query" to the following address (before Friday, 9 May 2025): marketingITT@icc-cricket.com
Responses should be emailed to marketingITT@icc-cricket.com by Friday, 16 May 2025.
More information about the ICC can be found on the official website: icc-cricket.com.