Women’s cricket breaks new ground with impressive turnout in UAE for the ICC Women’s T20 World Cup

The ICC Women’s T20 World Cup 2024 was a landmark event for women’s cricket, drawing 91,030 fans during the tournament, an impressive 30% increase from the previous edition.

The thrilling final between New Zealand and South Africa at the Dubai International Stadium on Sunday saw 21,457 fans in attendance, a remarkable 68% increase from the last final in South Africa. The group stages and semi-finals also witnessed strong support, attracting 69,573 fans, a 21% rise compared to the previous edition, highlighting the expanding global appeal of women’s cricket.

The electric atmosphere in the stadium was a reflection of the UAE’s passion for high-level sporting events, an exciting indicator of the expanding interest in women’s cricket among new and diverse audiences.

The India versus Pakistan match at the Dubai International Stadium on October 6 set a new record for the highest attendance at a group stage match in Women’s T20 World Cup history. This Group A clash in the 2024 edition drew an impressive crowd of 15,935, showcasing the intense rivalry between the two neighbours.

ICC Chief Executive, Geoff Allardice said: “Women’s cricket is reaching new heights, and the ICC Women’s T20 World Cup 2024 in the UAE is a shining example of the sport’s expanding impact. The impressive turnout demonstrates the growing global support for women’s cricket and the potential for hosting elite women’s sport in this region.”