Cricket Australia appoints Ben Amarfio to head marketing, digital and communication

Cricket Australia has appointed former NBA and AFL senior executive and current Southern Cross Austereo General Manager Ben Amarfio to head its marketing, digital and communication management.

As Executive General Manager Marketing, Digital and Communication, Amarfio will be one of six CA EGM's reporting to CEO James Sutherland in CA's new organisational structure announced earlier this year.

He will be responsible for marketing, brand, digital, public affairs and government and community relations when he starts at CA next month.

Amarfio trained and worked in public affairs before moving into commercial and general management roles, where he has had a strong focus on sports and entertainment.

CA Chief Executive Officer James Sutherland said he welcomed Amarfio's combination of marketing, digital and corporate communications skills and experience into what is a new role at CA that was created after Australian cricket finalised a new strategic plan that has a strong focus engaging and winning the support of cricket fans.

"Ben's new role here at CA integrates customer and public communications into one senior role reporting direct to me," he said.