ICC joins forces with LA28, Flag Football, Lacrosse, Softball & Squash to celebrate International Women’s Day 

The International Cricket Council (ICC) teamed up with the newly introduced sports for the 2028 Los Angeles Olympics, including the International Federation of American Football (IFAF), World Lacrosse (WL), World Baseball Softball Confederation (WBSC), and World Squash Federation (WSF).

Star players from all the sports came together to celebrate International Women’s Day 2024 through the theme “Inspire Inclusion,” with athletes striking the “inclusion pose” 🫶🏼

Smriti Mandhana (Cricket), Diana Flores (Flag Football), Erica Evans (Lacrosse), Kelly Maxwell (Softball) and Nour El Sherbini (Squash) united to amplify the message through a video discussing what inclusion feels like.

“It feels like winning,” said Mandhana, the vice-captain of India women’s cricket team.

“It feels like togetherness,” affirmed Flores, quarterback for Mexico, who won Gold in the 2022 World Games.

“It feels like you can inspire the world,” World number one women’s squash champion, El Sherbini stated.

“It feels like someone’s got your back,” Evans added.

“It feels like every woman can dream bigger,” Maxwell proclaimed.

ICC General Manager – Marketing and Communications, Claire Furlong said, “International Women’s Day is about using our collective voice to accelerate gender parity and what better way to do that and celebrate inclusion than to partner with the four sports that were, along with cricket, recently included in the LA 28 Olympic Games.

“All five sports have a clear commitment to parity and this film celebrates that with the world’s best athletes aiming to inspire inclusion for the next generation.”

International Women’s Day is observed on 8 March every year to celebrate the social, economic, cultural, and political achievements of women around the world. The day is also a reminder and call to action for the acceleration of gender parity.