ICC seeks Local Partner sponsors for ICC World Twenty20 2009
Maximum of three positions available for event taking place in the England in June and including men’s and women’s tournamentsCampbell Jamieson, ICC General Manager – Commercial: “With multiple venues, worldwide media exposure and high spectator numbers expected, this tournament represents a great opportunity for sponsors”
The International Cricket Council (ICC) has announced it is seeking Local Partner sponsors for the ICC World Twenty20 2009 to be staged in England in June.
Three sponsorship positions are available for the event that features, for the first time, men’s and women’s tournaments running alongside each other and a finals day at Lord’s Cricket Ground in London on 21 June.
The positions on offer would be within the tier sitting below Global Partner and Official Partner levels. The content of a Local Partner sponsorship package would be similar to Global and Official Partner packages, although the quantity of the rights and benefits would be in line with its positioning within the sponsorship structure.
Local Partners for the ICC World Twenty20 would join the ICC’s already-existent list of sponsors that receive exclusive rights and benefits from its portfolio of international cricket events.
Those sponsors include Pepsico, Reliance Communications, LG Electronics, Emirates, Reebok and Yahoo!
Local Partner sponsorship is limited to a particular ICC event, in this case the ICC World Twenty20 England 2009. Examples of Local Partners for the ICC’s latest event, the ICC Women’s World Cup, which begins in Australia on Saturday, are The Daily Telegraph and Events New South Wales.
Campbell Jamieson, ICC General Manager – Commercial said: “Local Partners are an important feature of all ICC events because they tend to have a vested interest in the markets in which our events are staged.
“The ticketing component of the Local Partner packages offers an excellent platform for targeted sales promotions by sponsors,” he added.
Mr Jamieson said that Local Partner agreements represented excellent value for money, something especially relevant in the current economic climate.
“Our marketing research suggests that the dollar value of the televised brand exposure that Local Partners receive far exceeds their level of investment, primarily because our events are uncluttered in terms of the number of branding messages,” he said.
“The world is excited at the prospect of this event, especially after the success of the inaugural men’s tournament in South Africa in 2007 when India beat Pakistan in a thrilling final in Johannesburg, South Africa.
“Twenty20 is the newest form of the game at international level. It has captured the imagination of the public around the world, brought new supporters to the game of cricket and is now returning to the place where the format was invented – England.
“The ICC believes the ICC World Twenty20 2009, with multiple venues, worldwide television and media exposure and with large spectator numbers expected to attend, represents a great opportunity for a sponsor to leverage its brand,” added Mr Jamieson
The ICC expects interested parties to be drawn from a range of industries and sectors including alcoholic beverages, fast moving consumer goods (FMCG), financial services, grocery, information technology (IT), transportation and energy.
And while it is anticipated that the Local Partners will be found in the UK market, the event affords international exposure and so Local Partner packages include global activation rights.
Interested parties should contact Doug Waller, ICC Business Development Manager on +971 4 368 8355 or doug.waller@icc-cricket.com for further information regarding Local Partner opportunities.