World Cup 2023 to feature first-ever vertical video feed by ICC TV

The world feed for the ICC Men’s Cricket World Cup 2023 will also feature a vertical video feed on ICC TV for the very first time. The revolutionary move will aid fans to watch the game seamlessly on mobile phones while on the go.

The vertical feed will also have a special split-screen to give more context to the action happening on the field.

“Cricket fans always look forward to the high-quality broadcast coverage of ICC events," ICC Chief Commercial Officer Anurag Dahiya said.

"With this in mind, the ICC TV team continuously strives to tailor our coverage to fan preferences. We are very excited to launch cricket’s first-ever vertical video production at the ICC Men’s Cricket World Cup 2023.

"This game-changing initiative promises to transform the fan viewing experience. It is an innovative approach to cricket coverage that will place fans at the centre of the action bringing them closer to the game than ever before and providing a world-class production to the biggest Cricket World Cup ever.”

The vertical feed will also ensure that the key features of the usual coverage including ball tracking, field placements, and player tracking fit into the vertical dimension to enhance the viewing experience.

The production will have vertically oriented cameras while utilising the world feed cameras for split screens. The feed will also have curated feature match graphics and bespoke enhancements to give the users a wholesome experience with vertically oriented coverage.

The ICC Men’s Cricket World Cup kicks off on October 5 in India with ten teams fighting for the coveted trophy across 10 venues over a 46-day period.