ICC unveils revolutionary ‘ICC Immersive’ app for fans
The International Cricket Council (ICC) announced the launch of ICC Immersive, a revolutionary app designed to transform the way fans experience cricket.
ICC Immersive invites fans to step onto the cricket pitch from the comfort of their homes, offering a virtual experience like no other. Developed in partnership with Quidich, a leader in sports technology, this app debuts during the exhilarating Men’s T20 World Cup 2024 and is available exclusively for Apple Vision Pro users.
Through the Apple Vision Pro, users in the USA can immerse themselves in the vibrant, pulsating atmosphere of the stadium, complete with interactive data overlays and visualizations that bring the game to life.
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The app harnesses advanced tracking technologies and various data sources to create an authentic replica of the stadium environment. Fans will not only enjoy a 360-degree view of the action but also have the unique opportunity to relive the tournament's most thrilling moments, including the electrifying Super Eights and the intense India-Pakistan match.
The experience extends across all seven venues of the World Cup hosted in the USA and West Indies, featuring the iconic Nassau County International Cricket Stadium in New York. With a seating capacity of 34,000, this stadium serves as a virtual home for fans to explore, including options for drone fly-throughs and highlight reels from the games.
ICC Immersive provides a first-hand experience of facing the world's top bowlers, capturing the essence of being at the center of a packed stadium.
Speaking on the new launch, ICC Head of Digital, Finn Bradshaw said: “We are always looking at ways to use new technology and data to take fans closer to the action. The Apple Vision Pro gave us a unique platform to create completely immersive experiences. We believe this will be a great way for existing fans to go deeper into the game they love, and help explain our sport to the many new fans we have reached following the success of games in the USA.”
Launching ICC Immersive, a revolutionary app designed to transform the way fans experience cricket.
"By combining 2.2 million data points collected for every T20 game by Quidich along with the ICC's global reach, we're creating an unparalleled experience for cricket fans worldwide,” said Rahat Kulshreshtha, co-founder of Quidich.
“Developed 13,000 km away from the action in our innovation lab in Goa, India, the ICC Immersive app aims to revolutionize sports broadcast technology and redefine how sports are consumed.”